Zurich is often labeled as the financial heart of Switzerland, but for those who look closer, it is a shimmering treasure trove of culture. From the world-class Kunsthaus to the high-tech FIFA Museum, the city offers an array of experiences that can quickly add up in price.
If you are planning a visit, you’ve likely encountered the Zurich Card. But is it truly a money-saver for museum lovers, or just another tourist gimmick? In this guide, we’ll do the math so you don’t have to.
What is the Zurich Card?
The Zürich Card: Save on Attractions, Transport, and Dining is the city’s official all-in-one tourist pass. It is available for either 24 or 72 hours and covers:
- Unlimited 2nd class travel on all public transport (trams, buses, trains, boats, and cable cars) in the city and surrounding area.
- Free or discounted admission to over 40 museums.
- Discounts on various city tours and local experiences.
For museum hoppers, the value proposition is clear: one price for both the journey and the destination.
The Best Museums Included in the Zurich Card
Zurich’s museum scene is diverse. Whether you are into fine arts, history, or niche interests, the card covers the heavy hitters.
The FIFA Museum: A High-Tech Journey
Even if you aren’t a die-hard football fan, the FIFA Museum is a masterclass in modern curation. It features over 3,000 square feet of exhibition space and 1,000 exhibits.
- Standard Price: Approx. 24 CHF
- With Zurich Card: FREE entry.
- Verdict: This museum alone pays for nearly half of a 24-hour card.
Lindt Home of Chocolate
While it is technically a “museum of chocolate,” it is the most visited attraction in Switzerland. While the Zurich Card provides a discount on the entry, it is often better to book your Lindt Home of Chocolate Entry Ticket or a Lindt Home of Chocolate Guided Tour & Entry Ticket in advance to secure your time slot, as they sell out weeks ahead.
Art and Design
The card also grants free entry to the Landesmuseum (National Museum) and the Museum für Gestaltung (Design Museum). If you are a fan of the “Swiss Style” of graphic design, these are non-negotiable stops.

The Math: Let’s Break Down a “Culture Day”
To see if the card is worth it, let’s look at a typical 24-hour itinerary for a museum lover:
- Public Transport (Day Pass zones 110): 8.80 CHF
- FIFA Museum Entry: 24.00 CHF
- Swiss National Museum: 10.00 CHF
- Kunsthaus Zurich (Art Museum): 16.00 CHF (Discounted with Card)
- Short Boat Trip on Lake Zurich: 8.80 CHF
Total Individual Cost: 67.60 CHF
24-Hour Zurich Card Cost: Approx. 29.00 CHF
Total Savings: 38.60 CHF — This means the card pays for itself twice over in just one active day. You can book your Zurich City Card here to start saving.
Staying Connected and Moving Around
To navigate the tram system between museums, you’ll need a reliable data connection. We recommend grabbing a Saily eSIM or a Yesim eSim before you land. Having Google Maps at your fingertips makes hopping between the Lindt factory and the Old Town museums seamless.
If your journey doesn’t end in Zurich and you’re planning to visit Lucerne or Interlaken, you might want to consider the Swiss Travel Pass instead, which covers transport across the entire country.

Where to Stay in Zurich for Culture Lovers
To maximize your museum time, staying centrally is key. Here are our top recommendations:
- For Luxury & Art: The Hotels Zürich collection features several boutiques near the Kunsthaus.
- For Convenience: Hotel Stoller Zürich offers a classic Swiss experience with excellent tram links.
- For Modern Comfort: The Hotel Crowne Plaza Zürich or the ibis Hotel Zürich West are great mid-range options.
- For Budget Travelers: Check out Hostels Zurich for social vibes and affordable beds.
Don’t Forget Travel Insurance
Swiss healthcare is world-class, but expensive. Ensure you are covered for your trip with SafetyWings Travel Insurance or a comprehensive Europe Travel Insurance Plan.
Final Verdict: Is the Zurich Card Worth It?
If you plan to visit at least two museums and use public transport more than twice, the Zürich Card is an absolute “yes.” It removes the friction of buying individual tickets and encourages you to pop into smaller galleries you might otherwise skip.
Ready to explore? Don’t forget to check out a Private Trip to Grindelwald and Interlaken if you want to see the Alps after your city break!


